LITECOIN
As Litecoin users and holders, we wanted to apply our creative agency’s skillset to the cryptocurrency. After conducting a survey on /r/Litecoin - asking the community’s input, critique and feedback on Litecoin’s branding - we identified an overwhelming desire to ‘evolve’ the brand.
The masses will only invest in - and use - something they feel is trustworthy, ‘professional’ and considered. And the first thing they see is the brand. And first impressions matter.